Yasi Baiani

Yasi Baiani built sleep and female health at Fitbit, took revenue from $700M to $2.2B, and watched Google buy the company for $2.1B. She started at Citi, moved into venture, launched a startup out of Harvard Innovation Lab, then wrote her way into Fitbit. Today she runs Raya Advisory.

In this episode: the three rules behind a network of half a million followers, why Fitbit chose sleep over weight loss, how Fitbit lost 90% market share to Apple, who wins wearables in the age of OpenAI hardware, and whether the PM role exists in 2030.